WordPress SEO; It is all of the optimization studies carried out to increase search engine performance on websites using WordPress infrastructure. If you want your website to rank higher in search engines, you should apply WordPress SEO techniques.
In our guide, we will be talking about how to do WordPress SEO, the best WordPress SEO plugins, and WordPress SEO settings. Let’s take a step-by-step review of the following WordPress SEO steps.
1- Choose a Clean Coded SEO Friendly Theme
There are many paid and free themes in the WordPress library. If you are installing for the first time, free WordPress themes such as “ Twenty Twenty, Twenty Nineteen, Twenty Seventeen ” will be installed. Although these themes are very good in terms of performance, they may not meet your needs in terms of design. For this reason, you should prefer SEO-friendly, clean-coded, fast-running themes.
2- Select Preferred Domain Name
When you set up your WordPress website, you need to choose whether you want to use www (https://webblogu.com) or non-www (https://webblogu.com) in your site’s URL. Search engines consider them to be two different websites, so that means you should choose one of the options and always use it.
3- Check Your Site’s Visibility Settings
WordPress comes with an option to hide your website from search engines. The purpose of this option is to give you time to work on the site while it is under construction before your website is available online. However, when the site is ready, if we forget to turn this option off, the website will be unreachable by search engines.
4- Use SEO-Friendly URL Structures
SEO-friendly URLs contain words that clearly describe the content of the page and are easy to read by humans and search engines alike. An SEO-friendly URL structure should be as follows;
With this URL structure, the user can easily predict which page he will go to and what he will encounter just by looking at the URL. A URL structure that is not SEO friendly looks like this;
With this URL structure, the user will not be able to guess the content of the link from the numbers that are not related to the content by looking at the link. Using an SEO-friendly permalink structure increases your chances of getting better positions in search results.
Follow the steps below to set your WordPress website’s permalink structure SEO friendly:
Go to WordPress Admin Panel > Settings > Permalinks and select the post name section.
Important: We recommend that you set the permalink settings when setting up your site. You may encounter errors in your indexed content and social media shares when you make changes in this area.
5- Install WordPress SEO Plugin
When it comes to choosing the best WordPress SEO plugin, you’ll likely narrow your choices down to the three most popular solutions. Yoast SEO, Rank Math SEO, or All in One SEO Pack.
All three plugins are great WordPress SEO plugins and all three will more than meet your needs.
6- Add Your Site to Search Console
Google Search Console, also known as Webmaster Tools, is a set of tools offered by Google to give website owners a glimpse of how their content is viewed by the search engine.
It provides reports and data to help you understand how your pages appear in search engine results. You can also see the keywords users used to find your website, how each page appears in search results, and how often your pages are clicked.
7- Optimize Site Speed and Performance
Remember, as the website owner, you only have a few seconds to present your content and engage with users. You do not want to waste your visitor’s precious time waiting for your website to load. Search engines like Google now rank websites faster than slow-loading websites.
There are so many paid and free caching plugins available to optimize WordPress website speed and performance. We have listed the most popular ones for you below;
WP Fastest Cache
W3 Total Cache
Using any of these plugins improves the user experience by increasing the website speed positively. That allows you to improve the SEO of your website and naturally increase your search engine ranking. It also optimizes important web data scores such as CLS, FID, and LCP in the Google PageSpeed test.